Is It Possible to Buy a Discounted Rug?

Last updated: July 2026

How do you buy a discounted rug? What are the discounted rug models? Discounted rug, and a whole lot of other words. As in all our other shopping, everyone is after a discount when buying a rug too. Today let's talk about the inside of the matter, and explain the situation on the rug sellers' side, so this discount issue is cleared up.

There Should Be Some Reasons for a Real Discount!

For a company to be able to start a discounted rug campaign, it should have some concrete reasons at hand. Let's take a look at these situations.

• The product's production has ended, its different sizes have run out, or a few pieces remain — that is, supply has become difficult.
• Demand for the product has decreased, it needs to be sold quickly and other stock added in its place. It has begun to go out of fashion.
• Reaching new customers has become more valuable than making a profit. This is especially the case for newly opened companies.
• To hit short-term sales targets, sales need to be increased and money put in the till.

Why Are Fake Discounts Made?

So for what reasons do fake discounts arise:

• By using the word “discount,” customers are manipulated, and a feeling of missing an opportunity is created — when in fact there is no opportunity.
• Products are brought to the fore with price rather than quality, so that questions about quality do not come to the customer's mind.

How Are Fake Discounts Made?

The product's price is first raised to a virtual price — for example, a price that is actually 100 TL is made 200 TL and then discounted by 50% to 100 TL.

“This price is special for you, we made this much discount, because we adore your dark eyebrows and eyes,” they say.

Let an example of fake discounts come from İşler Güçler; click and see for yourself what we are talking about.

The Legal Framework: How Are Discount Advertisements Regulated in Turkey and Europe?

This subject is no longer just a “be careful” recommendation, but directly a matter of legal regulation. According to the current amendment made to the Price Tag Regulation of the Republic of Turkey's Ministry of Trade, the “previous price” taken as reference in discounted-sale advertisements must be the lowest price applied in the period before the discount started; in addition, the price's validity period and, if any, the stock limit must be clearly stated. That is, a seller artificially raising the price just before the discount and then showing a big discount is now against the regulation. Perishable products and services are exempted from this rule; but durable consumer goods such as rugs are fully within the rule's scope.

There is a similar approach in the European Union: the regulation known as the “Omnibus Directive,” which came into force in 2022, requires sellers, when announcing a discount, to take the lowest price within the last 30 days as reference — precisely to prevent the “inflate the price first, then put it on discount” method we describe in this article. So this is not our personal opinion; it is a principle increasingly strictly applied worldwide to protect the consumer.

Is It Possible to Buy a Discounted Rug?

Now we come to the most important point: how is a discount on a rug understood, why may every crossed-out price you see not be correct, and how can you really buy discounted rugs?

First of all, if the rug we mention is one of the products of national or global brands such as Eko Halı or Sanat Halı, there is a recommended sale price and it is similar everywhere. Just as we see very close prices in every store when buying a computer or phone, the situation is the same with rugs.

If the situation is different, if the product is a handwoven rug, an extraordinary design with no code-model standard, or a bespoke production, then things get a little complicated. Because the price of such rugs is not standard. Let's give an example:

When one of two products named “Afghan Rug” has a knot density 20% higher than the other, this quality difference is reflected in the price in the same way, but it is not possible for the end user to notice this. When a purely price-focused comparison is made, while the customer tries to buy the more affordable one, they are actually buying a lower-quality rug.

Or let's give another example:

Brand X has a hand-knitted, wool-and-bamboo-blend rug produced specially for its own collection in India. How is this rug's sale price determined? For example, some rugs have a design process behind them, or whether the bamboo used was spun by hand or by machine determines the rug's durability 5 years later. In these cases too, the rug seller determines the rug's price. Because there is neither a standard cost nor a standard profit margin. If the rug brand says 1,000 TL for that rug, the price is 1,000 TL; if it says 3,000 TL, it is 3,000 TL.

And there are shops that have been “on discount” since the day they opened (we're not joking, we're talking about places where the same rugs have been sold at a discount for 18 years). Products that have been produced for centuries and are still produced are constantly at 50% off. Why? Because this virtual-discount argument works to persuade the people shopping — though, thanks to the legal regulations we mentioned above, this practice is becoming increasingly difficult.

If you have read this far, you have probably formed a bit of an idea about crossed-out prices and virtual discounts.

Let's Wrap Up — We Explain the Key Points of Buying a Discounted Rug:

Now, if you are ready, we explain how you can understand whether there is really a discount on a rug:

UNFORTUNATELY, YOU CANNOT KNOW FOR CERTAIN!

We're sorry, but that's how it is; still, let us explain what you can do to buy a rug at the right price without being deceived.

• First, focus on the store you shop at rather than the rug; if you capture honest, reliable, transparent and sincere communication, the chance that the prices are correct also increases.
• Ask when the discounted product went on discount and what its previous price was; if you get vague answers, then the figure quoted as “discounted” is the ordinary sale price.
• Ask someone you know to inquire about the price of the same rug; if they too hear manipulative sentences like “this price is special for you,” we recommend you not trust that store.
• After learning that rug's features, get prices from other brands. As we mentioned before, comparing prices on rugs is not very healthy, because sometimes even stores may not have detailed information about the rug they put up for sale — you may be comparing apples and oranges. At least you get an idea of general prices.
• Perhaps most important, ask the person in front of you why that rug is on discount, trust your feelings, and if you are satisfied after the answers you get, then shop.

The functional advantages a rug provides are clear: it warms the floor, provides sound insulation, and you step on a soft surface. But its real value is always its reflection in your mental world. Remember, you cannot evaluate a painting by the amount of paint used on it or the size of its paper. When buying a rug too, we recommend you choose the address you will shop at before the rug.

So How Real Are Halıcızade's Discounts?

Let's come to ourselves: what is Halıcızade's discount logic, how do we approach this subject?

First of all, when you look at the number of our general products, our number of discounted rugs is quite low. When determining the prices before a discount, we ask “if this rug were produced today, what would its price be”; this price becomes the non-discounted price. Then, whichever of the 4 reasons we listed at the start (supply has become difficult, demand has decreased, reaching new people, needing to put money in the till) applies, we make a discount accordingly. Indeed, if the production costs of the products we discount change, since the non-discounted price changes, the discounted price can also change upward or downward.

We do not make person-specific discounts; we set prices from the very beginning, which is quite a rare situation when buying a handwoven rug, but we work with this system so our customers can shop with confidence. In fact, because we do what should be done, we do not fall into empty pride, but this system is truly almost never applied in the rug sector. Virtual prices, for-show bargaining and untrustworthy shopping are widespread.

We can say this: “At Halıcızade, the Discounts Are Real.”

To take advantage and find the rug your home's heart desires, you can visit our discounted rug models section. Our goal is to become a rug brand that makes no discounts at all, where every rug quickly finds its place at the price it should be. Maybe one day Halıcızade will be the first rug store in the world that makes no discounts.

Frequently Asked Questions

How do I understand whether there is really a discount on a rug?

It is hard to know for certain, but you can form an idea by looking at the seller's transparency, whether they state the previous price clearly, and the answer they give about the reason for the discount.

Is there a law regulating discounted sales in Turkey?

Yes. The Price Tag Regulation of the Republic of Turkey's Ministry of Trade requires that the previous price taken as reference in discounted-sale advertisements be the lowest price applied in a specific period before the discount.

What is a virtual discount?

It is a deceptive sales tactic in which the seller artificially raises the product price just before the discount and then shows a big discount, while in reality the price has not changed.

Why do prices vary so much from brand to brand in handwoven rugs?

In handwoven rugs there is no standard code-model or cost; factors such as knot density, yarn quality and workmanship determine the price, so even two rugs with the same name can be priced differently.

Are Halıcızade's discounts real?

Yes. Halıcızade determines the non-discounted price according to the question “what would this rug be if it were produced today” and makes no person-specific virtual discounts; discounts are based only on concrete reasons such as supply, demand or stock.

Related posts: What Is a Rug? · The Difference Between a Handwoven Rug and a Machine Rug