White Plain Loom-Woven Wool Rug

New Zealand fleece, and nothing else in the pile: a plain white rug loom-woven in India, 13 mm deep at 4,750 g/m², matt rather than lustrous, with no pattern of any kind on it. Several sizes are made.

White in wool is not the white of a painted wall. It is warmer, a shade off, and it carries the softness of the fiber in the color itself — you can see the wool before you touch it. Because there is no shine here at all, it behaves as a quiet ground rather than a bright one, and beside oak or walnut it makes a warm contrast instead of a cold one. That absence of luster is also the thing to weigh: if you want a rug that throws light back into a dark room, this is not the one, and the plain viscose rugs do that job better.

The loom lays down the body and hands finish the knotting; that division is what loom-woven means, and it is why this rug has more weight than a machine-made floor and takes less time than a knotted one. Deep and full at 13 mm, it gives a soft resistance when you step onto it, and on a cold tile or concrete floor it does the practical work of warming the room. The wool has no sheen, so it does not hold the mark of where anyone walked. Professional cleaning is what the house recommends.

• 100% New Zealand wool, loom-woven in India.
• The loom sets the structure; the knotting is finished by hand.
• 13 mm pile at 4,750 g/m² — full, dense and soft to stand on.
• Matt white with the warmth of the fiber in it, not a painted white.
• No sheen, so no footmarks and no light thrown back.
• Warms cold tile, stone and concrete floors.
• Made in several sizes.
• Professional washing.

A white floor asks something of the household, and the households that want one already know that.