Cream marbling with no repeat, dense viscose and acrylic
300×400 cm
Products
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300×400 cm
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Brick-coral red, a round medallion, silk woven with viscose
200×300 cm
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Burgundy filled edge to edge, no open ground, all viscose
200×300 cm
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Hereke pattern in navy, and a hundred reeds behind it
200×300 cm
One of a kind
Navy Hereke-Pattern Machine-Woven Viscose Rug, Efsun Series
from 42.000 TL
≈ 7.000 TL/m² -
A palace drawing on navy, a hundred reeds of cotton and viscose
240×340 cm
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Low-contrast gray stripe, in every size up to 300 × 400 cm
300×400 cm
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White ground, a single drawn frame, viscose over acrylic
200×300 cm
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Beige leaning to mink, with a border to hold it
300×400 cm
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Silver-beige by bulb, near blue by north light: gray viscose
200×290 cm
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Mermer means marble, and the veining is why: a cream circle
200×200 cm
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A gray frame on cream, and nothing at all inside it
200×300 cm
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Brown shapes loose on cream, nothing repeating anywhere
160×235 cm
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The same gray border at every size, from bedside to salon
240×340 cm
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Two meters across: black circle, silver frame, mostly viscose
200×200 cm
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Round, cream to beige, dense viscose in three diameters
250×250 cm
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Two diameters, 160 and 200 cm, and gray stripes on both
200×200 cm
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The frame turns into a ring: white, viscose over cotton
200×200 cm
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The series inverted: blue drawing on a cream ground
100×284 cm
One of a kind
Blue Oushak Machine-Woven Wool Runner on Cream, Berceste Series
from 20.000 TL
≈ 7.000 TL/m² -
An Oushak medallion stretched down 320 cm of blue runner
101×320 cm
One of a kind
Blue Medallion Oushak Machine-Woven Wool Runner, Berceste Series
from 22.800 TL
≈ 7.000 TL/m² -
Deep blue that needs a lamp before the Oushak pattern appears
100×300 cm
One of a kind
Dark Blue Oushak Machine-Woven Wool Runner, Berceste Series
from 21.000 TL
≈ 7.000 TL/m² -
Blue at full strength, with the Oushak field sunk into it
99×301 cm
One of a kind
Blue Saturated-Ground Oushak Machine-Woven Wool Runner, Berceste Series
from 21.000 TL
≈ 7.000 TL/m² -
Powder pink inside a blue field, warming under lamplight
98×320 cm
One of a kind
Blue and Powder-Pink Oushak Machine-Woven Wool Runner, Berceste Series
from 22.000 TL
≈ 7.000 TL/m² -
Blue washed back on purpose, and only 84 cm across
84×302 cm
One of a kind
Blue Faded-Ground Oushak Machine-Woven Wool Runner, Berceste Series
from 17.800 TL
≈ 7.000 TL/m² -
Border wider than usual, and it shortens the corridor
100×317 cm
One of a kind
Blue Wide-Border Oushak Machine-Woven Wool Runner, Berceste Series
from 22.200 TL
≈ 7.000 TL/m²
A machine-woven rug is made on a power loom from a pattern prepared on a computer. No knots are tied by hand. The loom builds pile and backing together in a single continuous process, which is why one design can be produced in many sizes, at a fraction of the price of hand work.
These are the rugs most floors actually get, and they are worth understanding on their own terms rather than as a compromise. This page covers how the loom works, what decides quality in a machine rug, which fibers are used, how to identify one, and where it is the right answer.
How a power loom builds a rug
The design is drawn on screen, converted into instructions for the loom, and the loom does the rest: yarn is fed from creels, the pattern is selected thread by thread, and the pile and the ground are formed at the same time. A rug that takes a weaver months takes a machine a matter of minutes. Human labor has been taken almost entirely out of the process, and that is the whole of the price difference.
What ends up under the pile varies. Machine rugs are finished with a woven base, a latex base, a jute-and-cotton base, a double-shuttle construction or a knitted base, and the choice affects weight, drape and how the rug sits on a floor. Latex-backed rugs grip; woven and knitted bases are more flexible and easier to roll.
Density and yarn: what decides quality
Two numbers, and only two. The first is density. A power loom can work at around 700,000 loops per square meter, and rugs in the 700,000 to 1,000,000 range carry noticeably more color and finer pattern detail, because each element of the drawing has more points to be built from. A dense machine rug looks sharp; a loose one looks approximate.
The second is yarn quality. Cheap yarn flattens under traffic, loses its face and starts to look tired within a couple of years, and no amount of density will save it. Density and yarn together are what a buyer should ask about, in that order, and they explain most of the spread in price across this collection. For the hand-operated middle ground, see loom-woven rugs and read what a loom-woven rug is.
The fibers, and what each one does
The first machine rugs were woven in natural yarn, cotton or wool. As the looms got faster the fiber changed, and today the pile is usually synthetic.
| Fiber | Character | Best for |
|---|---|---|
| Polypropylene | Light, cheap, resistant to marking, low sheen | Corridors, children's rooms, high-traffic floors |
| Polyester | Softer handle, holds color well, moderate resilience | Living rooms and bedrooms wanting a softer pile |
| Acrylic | Closest of the synthetics to wool underfoot, bright color | Rooms where the feel matters more than the lifespan |
| Nylon | The hardest-wearing of the group | Floors that take constant use |
| Wool | Warm, springy, natural | Machine-woven rugs meant to be kept longer |
Two fibers behave differently on a power loom. Bamboo gives a soft, lustrous surface, and its price moves with the size and the material rather than with the pattern. Silk barely works at all: it is fine, fragile and difficult to run through a machine, so a wholly machine-made silk rug is close to nonexistent, and where silk appears in a machine rug it is usually in the fringe. For real silk pile, see silk rugs. The synthetic, acrylic and viscose collections group the rest by fiber.
How to recognize a machine-woven rug
Start with the label. Machine rugs carry one on the back, and it states the construction and the fibers used, which tells you the pile type and the care the rug needs before you have touched it. A hand-knotted rug has nothing sewn to it.
Then look at the weave. A machine rug is standardized and effectively flawless: the rows are exactly parallel, the pattern repeats without variation, and the back is a regular mesh with the design muffled rather than legible. Hand work drifts out of line. The fringe settles it as well, since a machine rug's fringe is sewn or glued on and a hand-knotted rug's fringe is the warp itself. Machine rugs woven to look like hand-knotted ones are among the most popular pieces in this collection, so the check is worth doing. Compare hand-knotted rugs and read handwoven against machine-woven as a purchase.
Where a machine-woven rug is the right answer
Anywhere the floor is used hard, changed often, or covered on a budget. The same design comes in a range of sizes, which is the practical advantage over hand work and matters most when a room is an awkward shape.
- Living and sitting rooms. Around 6 m² (roughly 65 sq ft) covers a seating group properly. See living room rugs.
- Children's and guest rooms. Around 4 m² (roughly 43 sq ft) is the usual size. See children's room rugs.
- Corridors and balconies. Runner formats, light enough to lift and shake out. See hallway runners and balcony rugs.
- Wet areas. A rug near water needs a non-slip backing, and a bathroom wants a thin one. See bathroom rugs.
Before buying, measure the floor rather than guessing, and match the rug to what is already in the room: a gray machine rug completes a pale scheme where a strong color would fight it. Then check the four things that decide how the rug lives — weave density, yarn quality, pile height and whether the backing grips.
Washing and cleaning one
Professional washing is the recommended route, and for anything large it is the only practical one. A rug can be washed by hand, and the rules are short: use a natural detergent with no bleach in it, work with a soft brush rather than a stiff one, and keep the rug out of direct sunlight while it dries. Sun fades a machine rug and takes the softness out of the pile at the same time.
Runner-size rugs and anything smaller will go through a domestic washing machine. Living-room sizes will not, and forcing one in damages both. The label on the back gives the settings. Day to day, a vacuum handles dust and a damp cloth or a soft-tipped brush handles marks, which is the whole of the routine most machine rugs need. See machine-washable rugs and machine-woven kilims.
Frequently asked questions
What is a machine-made rug?
It is a rug woven on a power loom from a design prepared on a computer, with the pile and the backing formed together in one process. No knots are tied by hand, and a rug takes minutes rather than months.
How can I tell a machine-woven rug from a handwoven one?
Check the label on the back, which states the construction and fibers. Then look at the weave: a machine rug is exactly regular, its back is an even mesh, and its fringe is sewn or glued on rather than being the warp.
What are machine-made rugs made of?
Mostly polypropylene, polyester and acrylic, with nylon where hard wear matters and wool where warmth does. The earliest machine rugs used cotton and wool, and synthetics replaced them as the looms got faster.
Do power looms make silk rugs?
Almost never. Silk is fine and fragile and does not run well through a machine, so wholly machine-made silk rugs barely exist. Where silk appears in a machine-woven rug, it is usually in the fringe rather than the pile.
What knot density should a machine-made rug have?
A power loom works at around 700,000 loops per square meter. Rugs between 700,000 and 1,000,000 carry more color and sharper pattern detail. Density matters alongside yarn quality, and neither compensates for the other.
Can a machine-made rug be washed in a washing machine?
Runner-size rugs and smaller usually can, and the label on the back gives the settings. Living-room sizes cannot and should go to a professional washer. Never dry a machine rug in direct sunlight afterward.
Is a machine-made rug worth buying?
For a floor that is used hard, changed often or furnished to a budget, yes. One design comes in many sizes, the price is a fraction of hand work, and a dense rug in good yarn holds its appearance for years.
Related collections: hand-knotted rugs · synthetic rugs · digital print rugs · Afghan rugs